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Writing for the Web Course at SA Writers' College

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We read differently on the Internet, that’s a given. Therefore, when it comes to writing for the web, there is no way it can be “business as usual.” Web content and web copy (yup there’s a difference) needs to be written to be found.

The power on the Internet now lies with the searchers - the people who type the words into the search engines like Google. Do you know what words to include in your articles and/or copy so that your audience/market can find you?

SA Writers College, launched in 2005, has added my course Writing for the Web to its comprehensive 2011 line up.

Students for Corporate Sector

At present I have about 30 students from across the world, many from the corporate communications sector in South Africa. It seems like the corporates have realised that the people who deal with their internet and intranet need to be able to write for the web.

Some of my students are small busienss owners who realise that in order to become competitive in this new market they need to be able to write blogs and Google ads and understand how Facebook and Twitter work.


Proven Principles of Website Writing

I have tried to pack in as much as I possible into the ten modules where I deal with proven principles of website writing, and how to help online visitors find the information they want, navigate your site and stay on your site.

Besides the one-on-one feedback with students after every assignment, I have set up a blog in order to have a more interactive platform to teach and to learn.

Writing for the web is a new skill ( well relatively new for most South Africans) that we all have to learn to do well, because it will not be long before we will need to be able to communicate via blogs, websites, and social networks in order to survive in the marketplace. And if we try to approach web writing by writing as we do on paper, we will always behind the curve. 

 

Facebook for Business

How many of you use Facebook for Business? I think many people who want to promote their businesses on Facebook end up simply spamming their friends. When you want to use Facebook for Business, you can do many things:

  • keep your friends separate from your other “friends” with the privacy settings
  • set up a fan page and use it creatively
  • use Groups and Fan Pages well and use Facebook Advertising.

 

Blogging, What is a Blog? Create a Blog, How to Blog

For those who have blogs, they probably think I am nuts, after all they know how to write a blog post.

Others have heard about blogs; their friends tell them “it’s easy” and they go to Blogger or Wordpress and mess around a bit and give up. Alternatively, they get a Blog set up but it just does not look that great and it is such a hassle, and they decide it probably is not worth the time and effort anyway.

In my Writing for the Web Course at SA Writers College, I help my students set up a Wordpress.com blog and they have to run it successfully (with my guidance for three months). After that they should be well on their way. They can then go on to set up any kind of blog they like and blog for profit or for fun.

So, if you want to know more about me, browse around my site , if you want to see an outline of the Writing for the Web course and /or enroll, please contact SA Writers College .